Networks Compete To Have Someone Else Broadcast '08 Olympics

After reviewing the ratings for the Winter Olympic Games in Turin, the major networks each began a fierce competition ensure that someone else will broadcast the 08 games in Beijing.
More people tuned in to see "American Idol," "Desperate Housewives" and an infomercial for Craftmatic adjustable beds than watched the Turin games. Not only were the ratings low, but a survey by the Nielson group of people who don't have TVs showed that a majority said they wouldn't watch the games if they had one.
NBC, which broadcast the games this year, has reportedly offered ABC $25 million to broadcast the 08 games. Fox, meanwhile, has announced a new slate of programming to air during the 08 games, tentatively titled "Not The Olympics."